Title / Titel: | Information Markets. A Strategic Guideline for the I-Commerce |
|---|---|
Author / Autor: | Frank Linde, Wolfgang G. Stock |
Source / Quelle: | Information Markets. A Strategic Guideline for the I-Commerce. Berlin, New York: De Gruyter Saur, 2011. XXI, 617 S. |
Language / Sprache: | English / Englisch |
Abstract
This book mainly deals with five research questions:
What particularities are displayed by pieces of digital information as economic goods? In what environment (society, law, ethics) are information markets located? What digital goods are traded on information markets? What competitive strategies are pursued by providers on information markets? Which role is played by piracy and the illegal information market?
Contents
Preface
Chapter 15: Online Advertising
Chapter 18: Pricing
Index of Names, Subject Index
Prof. Dr. rer. pol Frank Linde
Fachhochschule Köln
Institut für Informationswissenschaft
Claudiusstr. 1
50678 Köln
frank.lindefh-koelnde