PROFESSUR I: PROF. DR. FRANK MARCINKOWSKI

Marco Lünich M. Sc.

Marco Lünich M. Sc.

Wiss. Mitarbeiter

Postadresse
Kommunikations- und Medienwissenschaft I
Universitätsstr. 1, 40225 Düsseldorf

Dienstsitz
Gebäude 37.03, Ebene 2, Raum 2.22
Ulenbergstr. 127, 40225 Düsseldorf

Tel:Tel: 0211/81-15904

Fax:Fax: n.v.

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Sprechstunde (Vorlesungszeit): nach Vereinbarung
Sprechstunde (vorlesungsfreie Zeit): nach Vereinbarung

Marco Lünich, M.Sc.

Marco Lünich, M. Sc., born 1988, studied Communication Studies at the University of Erfurt and at the Universiteit van Amsterdam (NL). From 2014 to 2017, he worked as research assistant in the division “Communication – Media – Society” with Prof. Dr. Marcinkowski at the Department of Communication at the University of Münster. Since 2017, he teaches and carries out research as research assistant at the Department of Social Sciences at the Heinrich Heine University, Düsseldorf. Topics of his research and teaching are political communication, digitalization, online communication, as well as media and sports.

Publications

Lünich, M., Starke, C., Marcinkowski, F., & Dosenovic, P. (2019). Double Crisis: Sport Mega Events and the Future of Public Service Broadcasting. Communication & Sport, 12, 1-21. https://doi.org/10.1177/2167479519859208

Lünich, M., & Marcinkowski, F. (2018). Der Facebook-Datenskandal im Spiegel der öffentlichen Meinung [The Facebook Data Scandal in the Mirror of Public Opinion]. Précis for the Düsseldorf Institute for Internet und Democracy (DIID).

Marcinkowski, F., Lünich, M., & Starke, C. (2018). Spontaneous trait inferences from candidates’ faces: The impact of the face effect on election outcomes in Germany. Acta Politica53(2), 231–247. https://doi.org/10.1057/s41269-017-0048-y

Flemming, F., Lünich, M., Marcinkowski, F., & Starke, C. (2017). Coping with dilemma: How German sport media users respond to sport mega events in autocratic countries. International review for the sociology of sport52(8), 1008–1024. https://doi.org/10.1177/1012690216638545.

Lünich, M. (2015). The German Census Debate in 1987 and 2011 - Analyzing the Discussion of Solutions in a Re-emerging Discourse. In B. Pohlers, I. Ghubbar, & F. Schreiber (Eds.), Die Politik auf dem Siegertreppchen? Wenn Olympia, WM und Co. zum Spielball strategischer Kommunikation werden [Politics on the Winner's Podium? When the Olympics, World Cup and the Like Become the Game Ball of Strategic Communication] (S. 197–218). Berlin: Frank & Timme.

Rössler, P., Hautzer, L., & Lünich, M. (2014). Mediennutzung im Zeitalter von Social Navigation: Ein Mehrebenen-Ansatz zur theoretischen Modellierung von Selektionsprozessen im Internet [Media Usage in the Age of Social Navigation: A Multi-Level Approach to the Theoretical Modeling of Selection Processes on the Internet]. In W. Loosen & M. Dohle (Eds.), Journalismus und (sein) Publikum: Schnittstellen zwischen Journalismusforschung und Rezeptions- und Wirkungsforschung [Journalism and (its) Audience: Intersections Between Journalism Research and Reception and Influence Research] (S. 91–112). Wiesbaden: Springer VS.

Rössler, P., Hautzer, L., & Lünich, M. (2014). Online-Inhaltsanalyse [Online Content Analysis]. In M. Welker, M. Taddicken, J.-H. Schmidt, & N. Jackob (Eds..), Handbuch Online-Forschung: sozialwissenschaftliche Datengewinnung und -auswertung in digitalen Netzen [Online Research Manual: Social Science Data Collection and Analysis in Digital Ntworks] (S. 214–232). Köln: von Halem.

Lünich, M., Hautzer, L., & Rössler, P. (2013). Die Nutzung dynamisch generierter Online-Inhalte auf Basis von Algorithmen: Herausforderungen für standardisierte Befragungen und Inhaltsanalysen [The Use of Dynamically Generated Online Content Based on Algorithms: Challenges for Standardized Surveys and Content Analyses]. In T. K. Naab, D. Schlütz, W. Möhring, & J. Matthes (Hrsg.), Standardisierung und Flexibilisierung als Herausforderungen der kommunikations- und publizistikwissenschaftlichen Forschung [Standardization and Flexibilisation as Challenges to Communication and Publishing Research] (S. 229–257). Köln: Halem.

Lünich, M., Rössler, P., & Hautzer, L. (2012). Social Navigation on the Internet: A Framework for the Analysis of Communication Processes. Journal of Technology in Human Services30(3-4), 232–249. doi:10.1080/15228835.2012.744244.

Hautzer, L., Lünich, M., & Rössler, P. (2012). Social Navigation: Neue Orientierungsmuster bei der Mediennutzung im Internet [Social Navigation: New Orientation Patterns in Media Use in the Internet]. Baden-Baden: Nomos.

Presentations

Wiencierz, C., & Lünich, M. (2019, May). Vertrauen in Open Data zur Überbrückung des Data Divides. DGPuK. Presentation at the Annual Conferece of the German Communication Association, May 11th, 2019 in Münster. 

Dosenovic, P., Lünich, M., Starke, C., Marcinkowski, F. & Flemming, F. (2017, May). Make a wish. Does German public broadcasting meet normative expectations and audience preferences in regard to their media coverage of the 2016 Rio Olympics? Presentation at the Annual Conference of the International Communication Association (ICA), Interest Group Sports Communication in San Diego (CA, USA) (25.-29. May 2017).

Flemming, F., Dosenovic, P., Marcinkowski, F., Lünich, M. & Starke, C. (2017, May). Looking closely or looking the other way? How German television viewers respond to the precarious issues of the 2016 Rio Olympics. Presentation at the Annual Conference of the International Communication Association (ICA), Interest Group Sports Communication in San Diego (CA, USA) (25.-29 May 2017).

Flemming, F., Dosenovic, P., Marcinkowski, F., Lünich, M., & Starke, C. (2016, September). Wünsch dir was. Wie das deutsche Publikum die Olympischen Spiele sehen möchte [Make a Wish. How the German Public Would Like to See the Olympic Games]. Presentation at the Conference of the Ad-hoc Group Media Sport and Sports Communication. September 29, 2016 in Würzburg, Germany.

Starke, C., Lünich, M., Marcinkowski, F., Dosenovic, P., & Flemming, F. (2016, September). Zwischen Doping, Politik und ungetrübtem Vergnügen. Der Umgang des deutschen Fernsehens mit den Olympischen Spielen 2016 [Between Doping, Politics and Untroubled Enjoyment - German Television's Approach to the 2016 Olympic Games]. Presentation at the Conference of the Ad-hoc Group Media Sport and Sports Communication. September 29, 2016 in Würzburg, Germany.

Marcinkowski, F., Lünich, M., & Starke, C. (2016, June). Spontaneous trait inferences from candidates’ visual appearance in campaign communication: The role of the face effect in German direct elections. Presentation at the Annual Conference of the International Communication Association, Fukuoka, June 12, 2016 in Japan.

Marcinkowski, F., Flemming, F., Lünich, M., & Starke, C. (2016, June). Coping with dilemma. How sport media users respond to sport mega events in autocratic countries. Presentation at the Annual Conference of the International Communication Association, Fukuoka, June 12, 2016 in Japan.

Marcinkowski, F., Lünich, M., Starke, C., & Flemming, F. (2015, October). Des einen Freud, des anderen Leid. Dissonanzreduktion und „politischer Konsum“ bei der Medienberichterstattung über sportliche Großereignisse in autoritären Staaten [One Man's Joy is Another Man's Sorrow. Dissonance Reduction and "Political Consumption" in Media Coverage of Major Sporting Events in Authoritarian States]. Lecture given at the conference of the Ad-hoc Group Media Sport and Sports Communication of the DGPuK, October 6, 2015 in Munich, Germany.

Lünich, M. (2014, April). National issues and the public sphere. The media´s promotion of solutions in the national censuses 1987 and 2011 in the German press. Presentation at the 10th Düsseldorf Forum Political Communication. April 12, 2014 in Düsseldorf, Germany.

Lünich, M. (2013, June). Social navigation – Wie Orientierung an anderen die Suche nach Inhalten in den digitalen Medien beeinflusst [Social Navigation: How Orientation Towards Others Influences the Search for Content in Digital Media]. Lecture given at the 4th Hamburg Media Symposium. June 12, 2013 in Hamburg, Germany.

Rössler, P., Lünich M., & Hautzer, L. (2012, May). Finding what you did not search for: Social navigation based on other user's searches and interests. Presentation at the Annual Conference of the International Communication Association (ICA) on May 26, 2012 in Phoenix, AZ, USA.

Rössler, P., Hautzer, L., & Lünich, M. (2012, February). Social Navigation: Rezeptionsphänomen oder journalistischer Nebeneffekt? Eine theoretische Modellierung neuer Selektions- und Aufmerksamkeitsstrukturen im Internet [Social Navigation: Reception Phenomenon or Journalistic Side Effect? A Theoretical Modelling of New Selection and Attention Structures on the Internet]. Lecture given at the conference of the section "Journalism/Reception and Impact Research” of the German Society for Journalism and Communication Studies on February 4, 2012 in Hamburg, Germany.

Rössler, P., Hautzer, L., & Lünich, M. (2011, September). Live is Life?: Zur flexiblen und standardisierten Erhebung algorithmiert generierter Online-Inhalte [Live is Life?: On the Flexible and Standardized Collection of Algorithmically Generated Online Content]. Lecture given at the conference of the section "Methods of Communication Studies” of the German Society for Journalism and Communication Studies on September 30, 2011 in Hanover, Germany.

Crayen, L., Füser, K., Grünhaupt, A. C., Hautzer, L., Hofmann, T., Lünich, M., Müller, A., & Zeitler, S. (2011, September). Social Navigation: eine neue Betrachtung der Kommunikationspfade im Internet [Social Navigation: A New Approach to Communication Paths on the Internet]. Lecture given at the conference of the section "Methods of Communication Studies” of the German Society for Journalism and Communication Studies on September 30, 2011 in Hanover, Germany