Title / Titel: | Social Media Use and Outreach of Selected Public Libraries in Informational World Cities |
|---|---|
Author / Autor: | Isabella Peters, Sarah Hartmann, Agnes Mainka |
Source / Quelle: | I. Huvila (ed.), Proceedings of the Second Association for Information Science and Technology ASIS&T European Workshop, Åbo/Turku, Finland (pp. 79-93). Skrifter utgivna av Informationsvetenskap vid Åbo Akademi Vol. 2. Åbo: Åbo Akademi University. |
Language / Sprache: | English/ Englisch |
Social Media Use and Outreach of Selected Public Libraries in Informational World Cities
The paper presents results of a study on 31 public libraries in Informational World Cities regarding their social media use and outreach. The analysis focuses on prototypical social media-platforms used for information dissemination and library patron’s engagement (i.e., Facebook, Sina Weibo, Twitter and YouTube). The results of the statistical analysis of the social media activity carried out from public libraries and users show that social media-posting frequency strongly varies between libraries. Strikingly, similar posting behavior (i.e. frequency and content) results in different numbers of fans and distribution ratios, i.e. forwarding libraries’ content via Facebook or retweets.
Isabella Peters
Institut für Sprache und Information
Abt. Informationswissenschaft
Heinrich-Heine-Universität Düsseldorf
Universitätsstr. 1
D - 40225 Düsseldorf
E-Mail: Isabella.Peters@uni-duesseldorf.de