WAHL-O-MAT RESEARCH

Which data have been collected?

A central feature of this website is the presentation of data that have been collected in the surveys of the Wahl-O-Mat users. As there have been onsite surveys for almost all versions of the Wahl-O-Mat, we can present findings concerning the following questions:

  • What is known about the user (Age, gender, level of education, political interest)?
  • How did the users find out about the Wahl-O-Mat?
  • What are the reasons for using the Wahl-O-Mat?
  • Do the Wahl-O-Mat results match the users’ party preferences?
  • Which effect does the use of the Wahl-O-Mat have?
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How have the data been collected?

When leaving the Wahl-O-Mat site, a pop-up window invited the users to participate in an on-site survey. Not each single user was asked, but only a random sample (every fourth, sixth, tenth). And  e.g. in North Rhine-Westphalia 2010 about 25% of the people asked actually participated in the survey.

By using this method, the representativeness of the sample for the total of all Wahl-o-Mat users could be assured.

Additionally the representativeness of the sample was checked along several variables.

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Why have these data been collected?

The Wahl-o-mat takes an important part in the German pre-election period.

As a matter of fact, prior to the German federal elections in 2009, the Wahl-O-Mat has been played about 6.7 million times. This shows that this tool has become an important and - probably - effective part of civic education and political communication, especially among young people.

The German Federal Agency for Civic Education has commissioned the collection of data and the scientific analysis in order to improve the effectiveness of the tool for the democratic culture in Germany.

Diese Seite ist auch auf Deutsch verfügbar.

Diese Seite ist auch auf Deutsch verfügbar.